These days the importance of being on the World Wide Web is increasing and hence all the businesses are establishing an online presence so as to jump up on the bandwagon. Unless businesses create websites for themselves, they would be losing out on a lot of possibilities and opportunities. However the importance of having a website is not only true for businesses, even schools and institutions require websites and that is why you'll see a lot of institutions such as IIT, etc has its own website. Example – IIT Delhi website.

The reason why it is so important to be on the internet that even institutions have started opening their own website like IIT Delhi website is to spread awareness about the institution to a huge number of people. These institutions want to build and expand their audience so that anyone can visit the website in case they want to know more about the institution, the courses offered and various other important details. Since the website would be there on the internet 24 x 7 after it has been established, so anyone can access it at any time and learn about the institution.

However in order to be effective in this objective it is important that the business should develop an attractive looking and eye-catching website since poorly designed and ridiculous-looking websites often scare away visitors. Also it is not all about the design, it is also important to have some substance as opposed to having only style and no substance. So the content of the website should be up to the mark too. The information should be put together in a proper manner. Also, the website has to be easy to navigate because no one like spending hours trying to navigate to the desired page.

By putting up a well designed and appealing website, which contains good content, is highly usable and also easily navigable, the institution's website would be capable of retaining or holding the interest of people for a long period of time and also make them visit the site time and again in the future. There are many advantages related to putting up a website for an institution. This is a easy, cheaper and more convenient way of getting wider reach. It also promotes interactive communication.

Some of the common information that could be put across on the site are institution's profile, founders, the value, mission and vision of the institution, courses offered, faculty, affiliation, communities, photo gallery, etc.